Top Ten Brands That Are Woke

Estimated read time 3 min read

In recent years, a growing number of brands have recognized the importance of aligning their values with social consciousness. These companies go beyond mere profitability, actively engaging in social and environmental issues to drive positive change. In this article, we will explore the top ten brands that have demonstrated a commitment to being “woke” by prioritizing social responsibility, inclusivity, and sustainability in their practices.

1. Patagonia:

Patagonia has consistently championed environmental activism, advocating for sustainable practices and raising awareness about climate change. The brand’s commitment to ethical sourcing, fair trade, and their “Worn Wear” program, encouraging customers to repair and reuse their clothing, sets a powerful example for the industry.

2. Ben & Jerry’s:

Known for its delicious ice cream, Ben & Jerry’s has a long-standing reputation for being socially conscious. The company actively engages in issues related to racial justice, climate change, and LGBTQ+ rights. They use their platform to raise awareness, support grassroots organizations, and advocate for progressive policies.

3. TOMS:

TOMS is renowned for its “One for One” giving model, providing a pair of shoes to a person in need for every pair purchased. Beyond their shoe donations, TOMS has expanded its impact to include eyewear and clean water initiatives, striving to make a positive difference in the lives of people worldwide.

4. The Body Shop:

The Body Shop is a pioneer in cruelty-free beauty products, advocating against animal testing and promoting fair trade ingredients. The brand actively campaigns for social and environmental issues, such as banning microplastics and supporting marginalized communities through initiatives like their Community Fair Trade program.

5. Starbucks:

Starbucks has been at the forefront of corporate social responsibility, aiming to create a positive social impact. The company has made significant strides in ethically sourcing their coffee, supporting farmers, and investing in community development programs. They have also been vocal on issues such as racial equality and LGBTQ+ rights.

6. REI (Recreational Equipment Inc.):

REI is not just an outdoor gear retailer; it is also a champion of environmental sustainability and outdoor advocacy. The company has taken a stand on public land protection, encouraging customers to engage in outdoor activities while actively supporting conservation efforts and outdoor education.

7. Nike:

Nike has embraced social activism through powerful marketing campaigns that address racial inequality, gender equality, and athletes’ rights. They have sponsored athletes who stand up for social justice and have invested in initiatives that promote diversity and inclusion.

8. Dove:

Dove has consistently challenged traditional beauty standards, promoting body positivity and self-esteem through their “Real Beauty” campaign. The brand actively supports initiatives that empower women, challenge stereotypes, and promote inclusive representation in the media.

9. Microsoft:

Microsoft has made significant commitments to sustainability and ethical practices. They aim to be carbon-negative by 2030 and have invested in renewable energy projects. Additionally, their commitment to accessibility and bridging the digital divide has made technology more inclusive and accessible to all.

10. Seventh Generation:

Seventh Generation is a household and personal care product company that places environmental sustainability at the forefront of its operations. They prioritize using plant-based and renewable materials, advocate for ingredient transparency, and support campaigns for stricter environmental regulations.


These top ten brands have gone beyond traditional corporate responsibility, embracing social consciousness and becoming beacons of change in their industries. Through their actions, they have demonstrated that businesses can positively impact society, support important causes, and inspire others to follow suit. As consumers increasingly prioritize brands that align with their values, the influence of these woke brands extends far beyond profit margins, setting the stage for a more socially conscious future.

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